Coronado Rotary Plaza Project

Project Fact Sheet

Project Need and Purpose

  • The purpose of the project, as stated in the Business Areas Development Plan (BADP), was to improve pedestrian and vehicular safety while providing a centrally located plaza for the Coronado community.   
  • The project imposed design changes to the intersections of Isabella Avenue, Park Place, and Orange Avenue in an effort to improve pedestrian safety by significantly reducing the widths of the crosswalks in the area.
  • The project is also meant to improve vehicular safety by effecting changes to the existing traffic circulation patterns to reduce traffic confusion.  The existing traffic patterns at the intersection of eastbound Isabella Avenue, southbound Park Place, and southbound Orange Avenue presented the greatest concerns. 
  •  A centrally located plaza, a key component of the Village atmosphere the City has attempted to foster in prior downtown enhancement projects, should improve the overall ambiance of the area, provide a visual link to Ocean Boulevard, provide a space for formal and informal gatherings, and give strolling visitors and residents a "destination."  

Project Location

  • Coronado Rotary Park is located at the intersection of Isabella Avenue, Park Place, and southbound Orange Avenue.  The Coronado Rotary Plaza project increased the overall size of the existing park on all sides with significant expansion of the park westward toward the Isabella Avenue parking median and south toward Park Place Liquor and Tent City Restaurant.

Project Specifics and History

  • The Coronado Rotary Plaza project was originally an element of the 1993 Coronado Business Areas Development Plan.  The BADP represented the culmination of several years of study, analysis, and consensus building and presented a variety of concepts and projects intended to "ensure the long-term vitality of Coronado's business areas and enhance Coronado's unique physical structure and character."
  • In June 2007, a total of $1.5 million dollars was programmed into the 2007/2008 Capital Improvement Plan Budget for project design and construction.
  • On September 18, 2007, the Coronado City Council instructed staff to proceed with final design of the project. 
  • On February 5, 2008, the Coronado City Council instructed staff to hold a final Public Workshop with the intent of achieving consensus regarding the interior architectural design of the proposed project.

Project Feedback and Reaction

  • The design team significantly revised the preferred alternative conceptual plan in an attempt to address various concerns with the original plan, including the loss of parking spaces.  The final design balanced the desire to improve pedestrian and vehicular safety, including creation of a significant, attractive, and pleasant public space, while minimizing parking and traffic circulation-related impacts to the area's residential and business interests. 
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