The Avenue of Heroes Program is a military service recognition program sponsored by the City of Coronado. The inspiration for Coronado’s Avenue of Heroes came spontaneously with the movement of two Navy SEALs to their final resting place.  The news spread quickly.  The local Rotary Club passed out American flags, schools were dismissed early and teachers brought students to line Fourth Street to honor the fallen service members.  As the procession approached the San Diego-Coronado Bridge, just beyond the toll booth in the center divide, a lone Navy SEAL stood for hours at attention, saluting as he waited for the passage of his comrades.  At that moment, it was clear that Third and Fourth Streets were an Avenue of Heroes.

Avenue of Heroes Program Brochure

Banner Recipient Biographies

 2018 |  Spring 2018

Requirements for Submission of Banner Applications

To be considered for the Avenue of Heroes Banner Program an application must be submitted to the City of Coronado. Applications submitted on behalf of the living candidate shall include the signed approval of the candidate. If the candidate is deceased, the approval of a relative should be provided if possible.

Banner Application Form

Qualifications for a Banner

Candidates for banners shall be past or present residents of Coronado, who have honorably served or are presently serving in any branch of the U.S. Armed Forces and may be living or deceased. For purposes of satisfying the residency requirement, an individual shall be considered a resident of Coronado, if they presently reside or previously resided within the city limits of Coronado, including Naval Base Coronado. The preferred proof of prior service is a DD Form 214, Certificate of Release or Discharge from Active Duty. Presently serving applicants shall provide either Page 4 or 8, as applicable, of their active duty service record.

Proof of prior or current residency in Coronado shall be provided to the satisfaction of the selection committee.
Proof of residency may take many forms depending on available documentation.

Placement and Removal of Banners

The Hometown Heroes Banners are hung from street light poles on Third and Fourth Street between Orange and Alameda. If sufficient applications are received new banners are typically installed every six months on or about Veterans Day (November) and Memorial Day (May). In November or May, those being honored and their families are invited to a recognition ceremony. Once the banners are retired they are made available to the honoree and/or their family as a keepsake.