City Manager's Office

Coronado's Mission Statement

Leading our community in partnership and excellence.

The mission of the Office of the City Manager is to effectively and efficiently implement the policies of the City Council and manage the day-to-day operations of the City.

The City Manager is the administrative head of the municipal government under the direction and control of the City Council, responsible for personnel, budget and procurement, and all City operations. The City Manager's Office manages and directs the Capital Improvement Program including major facilities and infrastructure projects. This office maintains communication among the organization, the City Council, and the community. This office is responsible for the coordination and permitting of special events in Coronado.

The City Manager's Office coordinates interagency activities and special projects with the San Diego Unified Port District, Coronado Unified School District, San Diego Association of Governments, Metropolitan Transit System, San Diego County, and the other cities in the region. This office manages the City's legislative program including coordination with state and federal legislators, the City's legislative advocate, and the League of California Cities.

Tina Friend Biography

Tina Friend is a city management and public policy professional with special expertise in public management, policy analysis, communications and public law. As City Manager, Friend is proud to manage a $93 million budget and a broad array of community services delivered by 250 city employees. Her current priorities include maintaining the City’s fiscal sustainability, supporting resilient community services as the City rebounds from the pandemic, cultivating strategic capital investments, and fostering community and regional partnerships to keep Coronado thriving. 

Prior to Coronado, Friend worked in local government in Santa Cruz County for over 16 years. She served as the City Manager of Scotts Valley and steered the city through a budget crisis, the early response to the COVID-19 pandemic and a major wildfire that triggered the evacuation of half the city, while hosting the CalFire Basecamp operation. 

As Assistant City Manager for the City of Santa Cruz, a role she held for 9 years, Friend managed six major departments and advanced complex issues such as housing, homelessness and public safety. She was active in local organizations including Leadership Santa Cruz County and served on the Board of Directors of the United Way of Santa Cruz County, Santa Cruz Area Chamber of Commerce, Central Coast Community Energy Community Choice Aggregation, Santa Cruz County Library Joint Powers Authority, Visit Santa Cruz County, Homeless Action Partnership and the Santa Cruz County Animal Shelter. 

Friend holds a Juris Doctor degree from Santa Clara University School of Law and a master’s degree in Public Policy from Georgetown University. She earned a bachelor’s degree in geology, magna cum laude, from the University of Idaho. Friend is married to a San Diego local and their 7 year-old son is an avid Padres fan.