Fast Facts About Traffic
Since the tolls were removed from the San
Diego-Coronado Bridge in 2002, traffic in
Coronado and on surrounding freeways has
intensified, creating additional congestion
for regional travelers. Below are some quick
statistics about this regional traffic issue:
- When the bridge opened in 1969,
engineers believed it would carry roughly
30,000 trips a day during the week.
Today, the bridge accommodates 80,000
– 90,000 trips per day. That number is
projected to climb to more than 110,000
- Roughly 60 percent of bridge traffic
during peak hours is traveling to and
from the Navy base.
- SR 75/282 is one of the most heavily
traveled corridors in San Diego County,
and the only one that goes through a
- The USS Carl Vinson will become the
third aircraft carrier stationed at Naval
Air Station North Island next year, and
with it will come thousands of additional
traffic trips a day.
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|Toll Study Brings Attention to
Traffic Problems in Coronado
The City recently released a study analyzing
how much money could be generated from a
new project toll on vehicles in Coronado. The
results generated a lot of community discussion
and feedback from the region. Concerns about
a new toll, however, are a bit premature. The
study is just one part of the overall SR 75/282
Transportation Corridor Project, which is being
conducted to determine if a major improvement
project between the bridge and Naval Air
Station North Island is a viable option to ease
The City recently conducted a study analyzing how
much revenue could be generated from a new toll
along the SR 75/282 corridor. The study is part of a
larger effort to determine if the City has the funding
capacity to pursue a major improvement project.
“The City is not advocating a new toll
in Coronado,” said City Manager Mark
Ochenduszko. “This study is simply one part of
a larger financial strategy the City is pursuing
to determine if a major improvement project in
Coronado is possible.”
The City cannot make the decision to place
a new toll on SR 75/282. That authority rests
with the San Diego Association of Governments
(SANDAG) and the state of California. The City
simply conducted a study to determine how
much money could be raised to help pay for a
major infrastructure project to address traffic
congestion should other funding sources not
be available. The City is currently considering
several alternatives, including a tunnel beneath
Fourth Street and an underpass at Orange
Avenue, as part of the overall SR 75/282
Transportation Corridor Project (TCP).
In order to calculate dollar amounts, the study
had to assume a project start and end date, as
well as potential toll ranges and scenarios that
are only hypothetical. In addition, any toll
would be considered only one part of a larger
funding strategy that would include federal,
state, regional and local contributions. Key
findings from the study include:
The Coronado City Council is scheduled to
select a locally preferred alternative as part
of the SR 75/282 TCP in the middle of 2010.
At that time, the Council will consider what
type of funding strategies are practical and
possible. Plans are underway to conduct a public
workshop to gather feedback from Coronado
residents and businesses on the tolling study and
other funding strategies. The date and time of
the workshop will be announced as soon as it is
- A new toll of $1.50 both ways could raise
as much as $140 million between 2014
and 2018, which is assumed to be the
construction period of the project.
- New electronic technology for tolling exists
which can substantially reduce the cost of
collecting a toll, thereby providing more
money for a project.
- Tolling revenue could provide a significant
portion of the cost of an infrastructure
- Toll amounts considered in the study
ranged between $1.50 and $5.00 each way.
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|City Balances Budget in Tough Economy
The City of Coronado is on target to adopt
a balanced budget for fiscal years 2009/10
and 2010/11 in June. This budget allows
the City to continue to provide key services
to Coronado residents during the next two
“The City is preparing
for anticipated economic
restrictions by providing
safeguards against revenue
shortfalls in the budget,”
said Leslie Suelter, Director
of Administrative Services
for the City of Coronado.
“The fiscal prudence
exercised in past budgets
will help the City weather
this economic storm in
the short term. But there
is a real possibility that the
City will be in an operating
deficit within the next three
years as the City’s growth in
operating costs will outpace
The City is experiencing declining revenue
from once-dependable sources. Property
taxes are projected to grow in the next year
by 1.5 percent, which is positive relative to
many other communities, but down from
the 7 percent to 10 percent growth rates
of the past several years. The City’s more
elastic revenue sources are its income from
transient occupancy taxes (TOT), sales
taxes and investment earnings, all of which
have declined dramatically in the current
With respect to TOT, the tax collected
from hotel guests for their stay, the City’s
early estimates were that revenue would
decline approximately 15 to 20 percent,
with a recovery in TOT revenue expected
sometime in 2010. Since January, the
actual declines in TOT have been over
30%, declines not seen since after the 9/11
Precautionary measures for the coming
budget year include freezing cost growth
in programs and services and delaying
projects. “Staff is carefully
reviewing pending capital
to determine whether
now is the right time to
proceed,” said Coronado
City Manager Mark
Ochenduszko. “As always,
maintaining a high level of
service for the community
is a priority.”
Subsequent actions may
become necessary if the
City’s revenues do not
meet expected levels or
in the likely event of the
State taking local government revenues or
shifting additional costs to cities. “If further
cuts do become necessary,” Ochenduszko
said, “they will be done strategically so that
there will be no obvious impacts to service
levels and without deferring maintenance.”
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This spring, the City installed a temporary
roundabout at the intersection of Pomona
Avenue, Seventh Street and Adella Avenue.
The roundabout was the result of a public
workshop that was held to discuss possible
improvements to traffic and pedestrian
circulation and traffic-calming in the area. At
this workshop several concepts were discussed
and the consensus was a roundabout was
the best concept to move forward. Based on
this input, the City Council directed that the
roundabout be further studied, and approved
the installation of the mock roundabout,
constructed with temporary materials. The
trial period, which started in early
March, is slated to last six months.
During this time, data will be gathered
to determine the effectiveness of the
roundabout to reduce vehicle speeds,
improve way-finding through this
complex intersection and promote
pedestrian safety. As part of the
evaluation, the City is encouraging
comments from the public and has
created an online survey to gather
feedback. Residents can find the survey
under the News Center section of the
City’s website at www.coronado.ca.us.
The roundabout was installed on a trial basis at the intersection of Pomona Avenue, Seventh Street and Adella Avenue.
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|“Going green” is a hot topic in cities across the country, and Coronado is doing its part. Below are just a few of the programs and projects the
City has implemented over the years.
Automated Recycling Program
The City of Coronado partnered with EDCO last year to enhance its recycling
program by implementing the automated collection of recyclable materials.
The program has increased recycling in the City by 15 percent. The program’s
success has prompted the City Council to review an automated trash
collection program as well.
LEED Targeted Animal Control Facility
A groundbreaking ceremony
for the Animal Care Facility
was held in April. The facility
is being designed to meet the
U.S. Green Building Council’s
Leadership in Energy and
Environmental Design (LEED)
silver certification. This is a
voluntary rating program with
a goal of evaluating environmental performance from a broad perspective
over a building’s life cycle, providing a definitive standard for what
constitutes a “green building.”
City officials break ground on new Animal
Care Facility in April.
Community Center Cogeneration Unit
When the City designed the Community
Center as part of the Glorietta Bay Master
Plan, it made sure to include plans for
a piece of cutting-edge, energy-saving
technology called a cogeneration unit.
Cogeneration is the simultaneous
production of both electricity and heat
energy. The unit produces electricity to
power the Community Center at the same
time as it heats the pool.
The cogeneration unit provides
electricity while heating the
Community Center pool.
Coronado was one of the first
municipalities in the County to begin using
compressed natural gas, battery-powered
electric and hybrid vehicles for official
business, beginning in the early 1990s.
There are now 18 alternative vehicles in the
City used by the Recreation, Police, Public
Services and Engineering Departments.
The battery-operated golf cart
and CNG parking enforcement
vehicle are more energy-efficient
than traditional vehicles.
Compressed Natural Gas (CNG) Vehicles
Compressed natural gas is a cleaner-burning alternative to gasoline, diesel
or propane fuel. Below is a brief summary of some of the compressed
natural gas vehicles the City uses.
Battery Electric Vehicles
- One police vehicle operated by senior volunteers
- Five Dodge vans for Recreation Department and Public Services use
- One trash collection truck
- Two compact transit buses for Recreation Department use
- One inspection pick-up used by the Engineering Department
Battery electric vehicles are 100 percent emission-free and are more fuel efficient.
City officials currently utilize two Think cars for conducting
business in the community.
A hybrid car has two engines. The first is an electric motor and the second
is the standard gasoline engine. When cars are running at a constant speed
or at a standstill with the engine running, the gasoline engine shuts off
and the electricity turns on. This helps prevent air pollution. The City
maintains two hybrid vehicles for official business in the community.
For more information on the City’s green efforts, contact 619.522.7380.
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Conservation is Key to Maintaining Water Supply
Water conservation is becoming more important every day as the County
faces looming water shortages. Communities across San Diego, including
Coronado, are being encouraged to do their part to help conserve.
“The City has been implementing water conservation measures in public
projects since the 1990s,” said Director of Public Services Scott Huth.
The City has taken action in many departments to conserve water. Below
is a short list of examples:
In an effort to maintain adequate resources and prevent storage levels
from depleting, Coronado City officials have also initiated a Level 1
Drought Watch, which asks residents and businesses to voluntarily cut
their water usage by 10 percent.
- Ornamental turf used only for direct recreational purposes and to
reduce water runoff from adjacent hardscape.
- “CalSense” irrigation controllers used in all public parks and facilities.
This fully automated system measures evapo-transpiration, an
indicator of the need to irrigate. The system automatically corrects
during cool, cloudy or rainy days, and irrigates at night to reduce
- Low-flush toilets and flow restrictors on showers in new buildings.
- Managed cleaning program in the commercial/business district that
uses a power washing company to clean sidewalks, providing the City
with greater control over the amount of water used.
The San Diego County Water Authority’s Web site (http://www.20gallonchallenge.com/residenttips.html) has many suggestions for
how residents can conserve water on a daily basis. The household tips in
the chart below will help reduce water usage and ensure that Coronado
residents continue to have a reliable water supply.
|Run the dishwasher only when full
||2 – 4.5 gallons per load
||2.5 gallons per minute
|Wash only full loads of clothes
||15 – 50 gallons per load
|Use a broom instead of a hose to
clean driveways and sidewalks
|8 – 18 gallons per minute
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Understanding the ocean is very important. The more swimmers
and beachgoers know the about how waves, wind and tides affect
conditions in the water, the better able they are to keep safe and spot
someone else who may be in danger. Below are some tips that will
help Coronado residents and guests stay safe and enjoy the beach
||ind the flags that are located on the Lifeguard Tower.
Flags are used to categorize ocean conditions. The red flag
indicates hazardous ocean conditions and swimming is not
recommended. A yellow flag indicates moderate conditions
and caution should be taken while in the water.
||ook at the safety signs. They help swimmers identify
potential dangers and daily conditions at the beach.
||sk a lifeguard for advice. Surf conditions can change quickly,
so talk to a lifeguard before entering the water.
||et a friend before taking a dip. Swimmers should stay in pairs
so they can look out for each other’s safety and get help if
needed. Children should always be supervised by an adult.
||tick a hand up for help. If a swimmer gets into trouble in
the water, they are advised to stay calm and raise an arm to
signal for help. Float with a current or rip - don’t try to swim
– What is a Rip?
- Never swim at unpatrolled beaches
- Never swim at night
- Never swim under the influence of alcohol
- Never run and dive into the water
- Never allow children to swim unsupervised
- Remember the FLAGS and stay safe this summer
A rip is a strong current
running out to sea. Rips
are the cause of most
rescues performed at
beaches. A rip usually
occurs when a channel
forms between the shore
and a sandbar, and large
waves have built up
water that then returns
to the sea, causing a drag effect. Rips are dangerous because they can
carry a weak or tired swimmer out into deep water.
|Swimmers should always be on the lookout
Identifying a Rip
The following features will alert you to the presence of a rip:
Always identify the flags and, if you are unsure of the beach
conditions, always check with the lifeguards on duty.
- darker color, indicating deeper water
- murky brown water caused by sand stirred up off the bottom
- smoother surface with much smaller waves, alongside white
water (broken waves)
- waves breaking farther out to sea on both sides of the rip
- debris floating out to sea
- a rippled look, when the water around is generally calm
For more information about beach safety, visit the United States
Lifesaving Association’s website at www.usla.org
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|Coronado Receives Mobility Equipment for Disabled Beachgoers
As part of a partnership with Accessible San
Diego, the City of Coronado has received two
power beach chairs and two manual beach
chairs, which will provide disabled and senior
beachgoers the mobility and independence to
enjoy the beach. With the additional manual
beach chairs, the City will have a total of four
manual and two power beach chairs to serve the
Lifeguard Captain Sean Carey (left), Accessible
San Diego volunteer
Joe Garrett and his dog Jake.
The beach chairs, available to check out at the
Central Beach Lifeguard Tower, may be used
at no charge for one hour. If there is no wait,
the public may be able to extend their usage.
Lifeguards will provide a short safety and usage
training for all chair users. Patrons will need
a photo ID to check out the chairs. For those
under 18, a parent or guardian must accompany
Accessible San Diego and the City of Coronado
are able to provide these beach chairs to the
public thanks to a grant from the State Coastal
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Does Your Emergency Preparedness Kit Contain
Recalled or Expired Items?
The recent peanut recall caused many
Americans to dig through their cabinets
and refrigerators to remove potentially
contaminated food associated with the
recall. The Fire Department would like
to take this time to remind residents to
check the contents of their Emergency
Preparedness Kits and remove any
potentially harmful items.
Please keep in mind that the peanut
product recall extends beyond peanutflavored
products. The following are some
examples of foods also included in the
recall that may contain peanuts:
A full list of recalled peanut products
and what individuals should do with
recalled items can be found on the Food
and Drug Administration’s Web site,
In addition to checking for peanut-related
items, please be sure to check for other
items in the kit that may have expired,
including medications, food (including
pet food), water and other recalled items.
The U.S. government provides
information on unsafe, hazardous or
defective products ranging from consumer
products, food, medicine and cosmetics at
Ensuring family and neighbors are
prepared is an essential step in helping
communities during and after an
emergency. Families should have an
Emergency Preparedness Kit in all
locations that are frequented often,
including homes, offices, schools, cars
and day care facilities. These kits should
hold a variety of essential items that
are needed during a disaster, such as a
flashlight, radio, cash, clothing, protective
equipment, medicines and food and
water. For a complete list of Emergency
Preparedness Kit recommended items,
please contact the City of Coronado Fire
Department at 619.522.7374.
(Coronado Emergency Response Team)
To register for these free classes, or for more information,
please contact the Coronado Fire Department at 619.522.7374.
All modules run from 9 a.m. to 1 p.m.
|1. May 21
||An introduction to the
|2. May 28
||Disaster Fire Suppression
||Fire safety and extinguisher
|3. June 4
||Disaster Medical Operations
||First aid, establishing
treatment areas, treating airway obstruction, bleeding
|4. June 11
||Light Search & Rescue
and rescuer safety
|5. June 18
||Terrorism, Disaster Psychology,
by victims & rescuers.
CPR Schedule: All classes run from 9 a.m. to 1:30 p.m.
May 16, June 25, July 25, August 15.
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|Doing Business is a Snap in Coronado
Coronado is well known for its retail
establishments, hotels and restaurants. But
the local business community is far more
diverse. Industries ranging from veterinary
medicine to day spas to pharmacies round
out the City’s unique village. All of these
enterprises - including individuals who
work from home - are required to obtain a
Orange Avenue is home to many local businesses.
Coronado has nearly 2,000 active businesses.
The number of businesses in the community
remains fairly steady each year.
Business are licensed based on the calendar
year. The cost is prorated by the quarter for
those businesses that apply for a license after
the beginning of the year. The City offers
two different types of business licenses:
contractor and general. The maximum tax
for contractors is $58 annually. For other
general types of businesses, the tax is levied on
a sliding scale from $25 to $87, based on gross
Business owners must renew their licenses on
a yearly basis. Owners will typically receive
renewal notices around mid-November.
Those who fail to renew their licenses by
January 1 are granted a one-month grace
period before penalties are applied.
To obtain a business license, applicants
can visit City Hall or the City’s website at
www.coronado.ca.us. The original, signed
application should be submitted to the City
Clerk’s Office by mail or in person. For more
information, contact the City Clerk’s Office at
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